Don’t let anybody tell you that digital advertising has rendered the printing business obsolete. Nothing could be further from the truth when you see how much success many businesses and nonprofits experience through effective print advertising. Plus, many organizations require hard copies of most of their electronic material, which means you need good printers to get the job done.
Of course, getting a high ROI from printed materials hinges on input quality.
That’s what we want to discuss here by providing some pointers and quality tips that won’t cost you a fortune to implement.
Pay Attention to Printer Settings & Design Details
We encounter a lot of well-intentioned clients who aren’t getting the best results because of simple design flaws. This can be as simple as orienting your printer from landscape to portrait. These things matter when you’re trying to capture your audience’s attention with professional print materials.
For beginners, stick with a simple layout. Many organizations get way too crafty for their own good, which translates into sloppiness. Avoid fancy fonts and too much graphical diversity. When you overdo it with too much font, color, and stylistic variation, it confuses and distracts the reader. More is less in most cases.
Also, when you check your print preferences, you’ll notice you have some useful and conservative ways to make certain adjustments. Above all else, make sure your print preferences are always set to “Highest” under the tab for print quality. If you’re looking for premium quality, consider printing your advertising materials onto something nice like photo paper.
If you focus on these simple items, you can boost the quality of your printed materials with little or no extra costs.
Take Advantage of SWFL Office Solutions’ Top-Notch Printer Services
It’s also important to make sure you’re using reliable and effective hardware. SWFL Office Solutions offers several ways to address all your printer pain points. This includes:
- Comprehensive Printer Maintenance
- On-Site Service
- Customized Management Agreements
- Full-Service Management Agreements
- Network Connectivity
- . . . and much more.
If you’re struggling to get the best product, it might have something to do with these concerns. Feel free to reach out to us if you want to learn how to get your business printers and other hardware running more optimally.
Southwest Florida Office Solutions is the best place to find Xerox and other printer services in Sarasota, Central Park, and Naples, FL. Our mission is to help you produce the highest quality printed products to fulfill all your business necessities. Contact us at any time to learn more about all of our products and services.